Myer 24/7 Denim Campaign
Design and Art-Direction
24/7 Campaign concept focus on the utilitarian of denim, that it can be worn for any occasion, morning, day and night daytime. Models styled and shot against colour gradient backgrounds, colour evokes time of the day, layered with graphic architectural images of locations that also echoes the same.
Campaign role outs across multiple platforms, print and digital adverts, OOH, social, in-store display as well and window VM.
